Code: A system of signs which can be decoded to create meaning.
In media texts, we look at a range of different signs that can be loosely grouped into the following:
- technical codes - all to do with the way a text is technically constructed - camera angles, framing, typography etc
- verbal codes - everything to do with language -either written or spoken
- symbolic codes - codes that can be decoded on a mainly connotational level - all the things which draw upon our experience and understanding of other media texts, our cultural frame of reference.
- codes can create feelings to the audience through effects and techniques, for example rain in a film and a woman looking upset can make the audience feel bad for the woman and be emotional.
Is what you would expect to see in a certain genre, for example: in a fantasy genred film you would expect to see maybe unicorns, demons, hero's/villians, strange settings, basically things that are fictional and unreal in our world.
The codes and conventions in media can be separated into 3 groups -
- Technical (e.g camera angles, movements & shots),
- Symbolic (e.g clothing, colours)
- Written and audio (music etc).
These three distinct groups give the text meaning and determine the response of the viewer.
Generic codes and conventions of the:
Horror genre -
Horror films are uncomfortable films designed to make the audience panic, be frightened, cause dread and awareness, invoke our most hidden worst fears, capture and entertain us in an emotional cleansing movie experience, and will probally conclude with a terrifying shocking finale.